Bakesale Betty was founded by Alison Barakat in January 2002. Alison moved to the Bay Area from Australia in 2000 and cooked at Chez Panisse Cafe for 3 years.

Alison began selling her baked goods at the Danville Farmers' Market where she met her husband Michael Camp. The two of them now bake and sell at the Walnut Creek Farmers' Market as well.

They have opened a retail bakery shop in North Oakland's Temescal District.